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Saison

Sammy Rees behind Saison, a floral & ephemeral home-made bakery in Brooklyn, speaks to us about her ipiration behind the brand, living in NY and some business advice to consider if starting your own!

I often think about how we live in a time where social media has exponentiated the appreciation of craft. In recent years we've seen aesthetics play a big role in our day to day, from fashion, interior design,  accessories and never the less food… I have been following Saison, a Brooklyn-based baking studio for almost 2 years. Saison bakes pastries with a touch of “nature” - flowers to be more precise, giving her creations a delicate and ephemeral touch. Sammy, who is behind it all, has been creating small batches of custom pastries that are not just tasty but delicate and beautiful, reminding us of how simplicity is always the most grounding and fulfilling. I interviewed her at her Brooklyn apartment, where we spoke over a fresh batch of lavender lemonade and a picturesque-delicious lemon curd pavlova she decorated while chatting about Saison and the inspiration behind her creations. 

Who would have known that her COVID picnic boxes would turn into the One of a kind, made to order, ephemeral bakery she is now running. We will dive into her process behind her creations, growing up in Brooklyn and her kitchen - where all the magic happens. 


 

O: Tell us a little bit about how you got into baking floral delicacies 

S: I’m a self taught baker and because of that I feel a certain freedom with baking. Flowers are my biggest inspiration in and out the kitchen so they naturally make their way into every order. Subtle floral flavors like rose, jasmine, and chamomile are infused into shortbread, cakes, and custards and almost everything I bake is topped with flowers and petals. 

O: I believe from a young age I have been attracted to craft and in some ways I guess that is what eventually led me to create Odissea, I see how many of the things I appreciated at a young age have a huge influence in what I do today - what is the story behind Saison. 

S: If you told a younger version of myself that this is what I’d be doing as my career, I probably would have never believed it. With reflection though, nothing makes more sense. I’ve always been drawn to the little touches and details that make an object or an experience special. From an early age, I was always trying to capture this in one way or another, often through picking flowers, baking sweets, and setting the dinner table. I noticed these simple gestures also brought joy to others, something that inspired me even more. I also absolutely adore sweets and always have, nothing brings a smile to my face more than the first bite into a delicious treat. 

O: Does the name have a specific meaning? And how did you come up with it

S: Deciding on a name was one of the most challenging parts for me. I could see the brand so clearly — my inspiration and the world surrounding it, and finding the right name to tell the story was important to me. I kept coming back to something transportive; I want someone to receive a box of sweets and be transported somewhere special, for me it’s a field of wildflowers on a beautiful afternoon. With the name Saison, I could see the wildflower field, afternoon sun and a picnic of sweets. 

O: I can imagine being the baker yourself, you’ve encountered challenges as you’ve scaled your business. How do you manage to adapt to each client's needs?

S: I started Saison 3 years ago as a passion project with no business plan or exact goal for it. Since then it’s organically grown into a real business, something that still amazes me everyday. In the past year, there has been a lot of growth and finding the right balance of scaling and remaining authentic to my goals can be challenging. I’m not a traditional bakery or caterer and every order is bespoke to each client. A tremendous amount of thought and care goes into each project from communicating with clients, creating custom menus and decks, sourcing specialty ingredients and of course the time in the kitchen. I wear many hats and creating a team that I can fully rely on and trust is something I’ve been working on in order to maintain beautiful results for each client. At the moment I have an incredible baking assistant and my mom working with me. My mom has been behind the scenes from the start helping with everything — I truly don’t think I could have done any of this without her. 


O: When working on a new project do you come up with an idea that aligns with the client, or is it a collaboration that is thought through together?

S: It varies from project to project, but it’s often a collaboration — client’s reach out wanting to celebrate a specific event or product and I try to bring their vision to life. 

“With the name Saison, I could see the wildflower field, afternoon sun and a picnic of sweets”

- SAMMY


O: What are your hobbies outside of the kitchen, I guess things that inspire you and push you to have little “aha” moments which can then be molded to fit the image and story behind the brand. 

S: I spend a lot of time upstate New York, which is a really special place for me. I find most of my aha moments happen there —  while driving on country roads, swimming in streams and hiking through meadows. Growing up in the city I didn’t spend much time in nature and now find I seek it out to recharge and be inspired. I also love antiquing, swimming in the ocean, wandering through new places and getting lost in a book. 



O: In a market that is so saturated, like all the rest, what do you do to stay authentic to yourself and the brand you envisioned creating yet also ensuring that you stand out?

S: Baking sweets that I actually want to eat and that come from a place of love. Simple, rustic baking is the core of everything I do, because that is simply what I enjoy eating the most. My recipes are unfussy and are elevated by a few beautiful ingredients like seasonal fruit or flowers. Nothing is overly sweet, and they are treats I want to eat anytime of day, over and over again. 



O: What has been your proudest moment for Saison?

S: I’m a self taught baker and have no business background, so I’ve been learning it all along the way. Without sounding cheesy, Saison as a whole makes me so proud. 

O: Do you sell individual pastries or do you work by order - if you do, where can we find you! 

S: At the moment, it’s all custom orders. I have some dreams of selling individual baked goods so stay tuned :) 



O: What is one thing that you have learnt while having your business. A piece of advise that you would give to someone who wants to become an entrepreneur 

S: Saying no to projects that don’t feel right, whatever the reason might be. I’ve been lucky that the majority of the brands I work with are ones I deeply admire and are reaching out because they love what I do. When a client says “just do your thing” or give me a brief that inspires me, I know it’s meant to be. However, I’ve had loads of inquiries I’ve declined because of creative briefs that aren’t aligned.  



O: Is every cake you bake different? Do you decorate it based on the client? or is there any other inspiration behind each. order being unique?

S: For most orders, I have a list of seasonal cake offerings that clients can select from and decoration is a reflection of what’s in season at the farmers market. While no two cakes are alike, I certainly take requests from clients if they have a particular color or inspiration for it. For larger orders and brand work, I often create a bespoke flavor and customize the decoration based on specific color palettes or inspiration decks. I absolutely love these orders because I can really delve deep creatively and try out new things. 


O: What is your favorite flower?

S: Oof, this is probably the hardest question of them all, but dahlias really make my heart swoon. 

O: What is your favorite thing to eat?

S: A chocolate croissant or cacio e pepe. 

O: What do you love most about New York?

S: Being able to walk (almost!) everywhere.  

O: Your three favorite things to do in New York

S: Mornings at the union square farmers market, a martini and fries at The Odeon and going for Chinese in Flushing. 

O: Any new projects that you are working on right now that you can share with us?

S: Summer is a quieter season which allows me to work on some more creative projects and plan for the next few months. I’ve just started brainstorming some holiday offerings that I’m very excited about! 

O: Do you cater to dietary needs (GF, Dairy free, Sugar free)? 

S: I have some gluten free offerings, but don’t do dairy free, sugar free or vegan. 

O: Do you own something that is very precious and that reminds you of something special in your life?

S: I have a few heirloom jewelry pieces from both my grandmothers that I’ll always cherish, along with my wedding rings which are made up of the stones from my husband’s late mother’s engagement ring. 

Thank you for sharing your insights! We are very excited to see what more lovely things you bake and all the projects you work on. Your creations are beautiful and Odissea is very excited to share them, as we have been following the brand and love to see everything you do!

Sammy is wearing our 14k Gold Chain Bracelet & Choker, Nekyia Baroque Pearl Earrings, Milano Green Amethyst Ring & Recto 14k Gold Vermeil Ring.

 
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"Subtle Beauty"

Toma Liu is a Photographer based in Thailand. Her photography is a grasp of pure and mere delicacy. Subtle Beauty story was shot by her this past April, 2024.

My name is Toma and I’m an artist who strives through capture the beauty of the world through my lense and artistic direction. My journey into photography began around five years ago and ever since, became a very important part of my life. Having lived a significant time in Thailand, I've created a series of unique collections inspired by it’s beauty, building my photo archive.

If you are familiar with my photography you’ll notice my attention is drawn to sensual details - where the beauty of nature intertwines with the organic curves and shapes of the female body.

My passion is film photography! and most of my work is shot on film. Using film cameras allows me to evoke a feeling of nostalgia, by capturing these subtle nuances and delicate

textures we are able to appreciate the authenticity of the art and its connection to the natural world. This passion allows me to slow down, enjoy the moment, and value the play of light and shadows. 

Toma Miu.

 
 
 
 
 
 
 
 

“my attention is drawn to sensual details - where the beauty of nature intertwines with the organic curves and shapes of the female body.”

- Toma miu

 
 
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Cameron Hill x Odissea at Australia Fashion Week

Cameron Hill is Australias Up & Coming new talent. This past May 19th she had her first AU FW show and we created 12 runway looks implementing her delicate knits with our beachy funky pieces - all custom odissea pieces. This collection was inspired by the ocean, hues of blue / orange, shells, pearls and sterling silver replicated the delicacy of the sea. Read the story…

 

Cameron Hill is Australias Up & Coming new talent. She debuted on her first Australia FW this past May 19th with a knitting collection of 12 looks paired with Odissea earrings, necklaces and rings custom made to implement each of the outfits.

This collection was inspired by the ocean, hues of blue / orange, shells, pearls and sterling silver replicated the sea’s delicacy.

BACKSTAGE by Samm Clare

BACKSTAGE BY MADDISON WOOLLARD

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odissea mens

For a while, Odissea was looking into mens jewelry to be part of the brand. January 2019 we finally launched the MENS ARCANE collection with Jalil, an unpredictable encounter that later turned into the a quintessential story to this new collection.

Shot by Shane Crowley

From Accra to NY

JALIL

I've always been a true believer that things happen at their right timing.

I'm someone who doesn't have patience, but again and again experiences show me how this is the magic to a perfect timed life.

I was recently coming up with a new shoot idea since I wanted to launch the mens pieces. After planning, moodboarding and getting things together, tinny details still made it hard to finalize.

One Friday night as I speed-walked all bundled up down West Broadway heading to dinner I saw at a glance a guy outside of the Ralph Lauren store. I noticed he stared back at me for a second but since it was freezing cold I kept walking, but a couple of steps further, I stopped.

"I think a guy behind us would be perfect for the shoot, you think it's weird I ask him?" - "Go for it, the worst that can happen is he says no" - True that. I turned around and came over to him. "Excuse me do you model? | have a jewelry brand and I am looking for a model. If you'd be interested I can send you more info" I can be awkward, to the point that I didn't even introduce myself and I asked for his name at the end of the conversation... yes, but I left happy, with a phone number and his name, Jalil.

We decided to meet Monday January 16th.

Since everything had been so impromptu I was obviously not prepared, but took the weekend to stroll around stores and wander in the city looking for clothes. We meet at 11:20 in the LES. Since the day was nice we decided to shoot outside - it was freezing.

This fire incandescent outfit was number 1 - it was insane. The contrast, colors, the whole composition... As we were getting more comfortable all together Shane shot and I did too - We like doing this since we get more angles and because we also shoot with different types of cameras.

Jalil kept posing and with very little guidance the pictures were looking pretty amazing. We were freezing between outfits but prevailed.

As we were wrapping up and talking some more

Jalil told us that he comes from Accra-Ghana, Africa. He used to be a spice trader back in his hometown, but with COVID life in general got more complicated and about 6 months ago he moved to New York.

New York, the land of opportunity. Where many of us come to chase dreams and open a door beyond our imagination.

His short narrative touched me. It made me think how l've always loved how New York brings together people from every place in the world and from every walk of life - and this my friends, is what I have always truly treasured of my 10 years here.

I hope you can see these pictures through the real eye behind the camera.

Beyond them being just how I envisioned them, the story behind them is what makes them perfect.The reason why I like the blog is because I get to write about anything related to odissea and this story was so amazing and has much more to it, that I felt it was a great story to share.

I am very excited and really looking forward to designing new pieces for men.

Considering that I am a person who often gravitates into masculine styles I can't wait to see what we create and where this leads too. I couldn't be happier with how 4 years after I started this journey, mens came along

Xx








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hercules, greek mythology & silver

A trip to Copenhagen became an odissea moment of visualizing. The Hercules Pavilion at the kings Have, became our scenario for Mathilde’s photoshoot. Her presence and inner glow radiated, synchronized with white marble sculptures, including the famous Hercules defeating a lion.

Hercules Pavillion

Copenhagen, November 2022

For centuries silver has been a powerful metal in the mystic world. Ancient civilizations believed it had healing powers, and being associated with the god of the moon, Selene, silver symbolizes creativity and the feminine part of humans this is why its alchemy symbol is a crescent moon. 

Aztecs for instance, polished it into mirrors, since they were portals to the spiritual world - it was their channel to connect to a higher dimension. Our third chakra or “ The third-eye” is our intuition, spiritual connection, imagination and multidimensional perception and silver is believed to be an enhancer of wisdom and inner power. 

 “voyage marked by changes of fortune” has been a series of interviews and blog posts where we share odissea’s world.Our latest photoshoot was in Copenhagen at The Hercules Pavilion, where the King hosted his most intimate encounters in privacy.

- life and death, fall - rise, light and darkness -

I’ve come to realize that the most unexpected moments in life come at the right timing.On my last trip I had been optimistic of finding someone to shoot some of the new pieces. As days passed by I hadn’t had an “a-ha moment” and it was getting a bit disappointing.  On a Monday I met up with my good friend Nicole at Studio X cafe for lunch - a very cute, simple, minimalistic coffee spot. As I approached the counter to order, I noticed someone glowing behind the counter, I immediately felt her presence, it was strong but delicate and youthful, I was stroked. I instantly knew she was odissea - a natural and pure essence.


“natural + pure essence” 

We exchanged information and decided to meet only a day prior to my departure due to her schedule. Risky, but I knew it had to happen. 

Sunday, October 15th 3:30 at the Kongs Have.

As I am biking through the city I feel the cold transition of autumn clearly. Change of foliage, shorter days, and that feeling of gloominess…

Biking half way through the city I saw this tremendous gray cloud taking over half of the sky - I was getting anxious but kept going. As I made my way through the halls of the garden trying to figure out the labyrinth I was tangled in, the sky kept getting darker and darker, not a good feeling.

About 3 minutes of me looking around to see if I saw Mathilde, she showed up walking graciously toward me, and just as she was walking towards the Pavilion it started drizzling. No umbrella, nor idea of where to hide, but we just found a corner next to Hercules while she grabbed her umbrella protecting us both. We were laughing and making fun of what was happening, a moment I will keep forever. The rain went for about 5 minutes each drop had more time in between, the sky slowly opened up, letting the sun shine through,  illuminating the Pavilion as if nothing had ever happened. 

Rushing to get things done, we dressed her quickly and as I was standing in front of this classical monument with my pieces and Mathilde, I felt  thrill. I started taking pictures of her moving and playing around, we were talking and laughing while getting all the angles possible with Hercules defeating a lion as a prop set. This whole scenery of his force and brutality seemed perfect with Mathilde’s effortless beauty - opposite forces creating perfect balance. 

This photoshoot depicted the beauty of opposites - ying & yang, feminine and masculine, light and darkness - all opposing forces give us balance. 

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Exit_Ceren is an escapist

After spending a month with Ceren, we got into some insightful and grounding conversations over wine and home-cooking. I got to know more about herself, her art, NFT’s, and Senza Fina, the experientia project she has been working on with some friends.

With such an extraordinary talent, and mind blowing imagination, I consider Ceren a F*** cool creative, so I decided to dig a little more into her world and share it with y’all.


Photos & text by Nathalie M.Arzt

Lately there’s been a common denominator in my conversations with friends, acquaintances and overhearing conversations. Uncertainty seems to be a common discussion, and regardless of opportunities arising from our COVID pandemic, life seems to have gotten a bit overwhelming.

This “voyage marked by changes of fortune” features Ceren Arslan, also known as @EXIT_CEREN to tap into her reality and have a limitless experience, go beyond with your imagination and forget limits.

After spending a month with Ceren, we got into some insightful and grounding conversations over wine and home-cooking. I got to know more about herself, her art, NFT’s, and Senza Fina, the experientia project she has been working on with some friends. 

With such an extraordinary talent, and mind blowing imagination, I consider Ceren a F*** cool creative, so I decided to dig a little more into her world and share it with y’all. 


O: I’ve always had a great appreciation for your work and up until we spent this past month together, I got to learn a lot about you. It really inspired me knowing all the context behind what you do. Can you briefly explain what EXIT is?

C: EXIT is a catalog of spatial designs which I’ve been working on for over a year now. It is my weekly agenda of design thoughts, a release of inspiration, my design journal. It is a series of concept spaces from a Green Suede Walls for the Basketball Court to the Church of Tolerance. They are unique pieces of escape with alternating concepts represented as images or videos. It is my moment of escape, my exit. 

O: Do you remember the first piece of art you made that you were like ok, this feels right -  Which one was it?

C: EXIT evolved from my first collection, EPISODES. It is a collection of 10 pieces of building facades which I’ve created with digital collaging. I was designing unique buildings in undisclosed locations. The first piece I made was for the exhibition Aesthetics of Prosthetics which  I was co-curating along with my friends Alican Taylan, Irmak Ciftci and Can Imamoglu at Pratt Institute in 2019. The exhibition focused on how we as designers use design tools to advance our creative capacity. The methods varied from AI to robotic arms to projection mapping. My method was digital collaging. I’ve collected a numerous amount of textures and images online to form a building facade of a single family home in Los Angeles. It was post-modern, funky and slightly out of context, but real enough to make it look photographic. That was the first time an art piece I made felt right. 

O: Is there something that makes you feel that spark of inspiration? 

C: To be honest, I usually start creating without thinking too much. As I free-flow I get more into it and start digging everything I saw, heard, felt that week. I keep adding more information, play around with materials and lighting until it feels right. As Diana Vreeland says “the eye has to travel”. When it’s complete you stop playing around with it. 

O: Usually, my most creative self comes when I’m going through a big challenge in my life -  I guess this makes me look into ways to connect to myself. Do you have a similar experience with your art?

C: Absolutely, creating art is a great way to express emotion. That’s why I do not stop producing if I am feeling down or if I am distracted. I keep pushing out the thoughts and shaping them into spaces. It really does affect the concept of the space though, for example Giacometti's Tomb happened after a very intense weekend..

O: I see your pieces as a portal to tap into your realm. Looking at your videos made me realize how limited our imagination sometimes is. They are so futuristic and mind blowing, that I remember seeing your last EXIT044 and being like “Woah, imagine walking through that velvet green minimalist room” and then all the rest of the questions come - who would I be with, why would we be all there, what is this moment  - and BOOM, I had created my own experience in my head through your piece. 

Is tapping into a new experience what you look for people to experience with EXIT?

C: Wow, this is such a great complement. That’s exactly what I am after for. I think we are all escapists as much as we play around with it. I’ve always lived in stories, movies, books, fiction in general. The idea of escaping from your current reality to another one is what we are all after. The concept of EXIT is super relevant to Michael Foucault’s heterotopia only in a more recreational way. The way he describes these spaces are “breaks from the mundane” for example when you go to a honeymoon, spa, basketball game on and on. These are societal institutions that co-exists within reality as escapes. For EXIT, I am pretty much suggesting alternative spaces with a strong design agenda to think outside of the box and create a feeling towards the space itself. How would you feel when you walk in, is it sublime, is it happy, is it dark?  The story of the space is complete only when it’s experienced. 

O: You recently went to Burning man for the first time, and even though everyone has an idea of it being crazy partying, I feel like it can be an amazing experience, do you have any insight for people who have never been?

C: Well it’s going to sound incredibly cliche, but you can only understand Burning Man once you are there, probably day 2 or 3 though. First day was a mess.. It was my favorite real-life EXIT, an incredible feeling of being present for yourself, for your friends and for the community. There were amazing parties of course, but my agenda was more than that. Just to go with the flow and be present. It was the best first burn. 

Follow her on IG @EXIT_CEREN and exitceren.com

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Odissea Takes Over Paris

Summer 2022, Christine Jiang went to Paris to embark an experience she had never done before. Striving to capture moments in Paris through her lens along her team, she created this story of odissea around the city of beauty, Paris. Her shoot took place all over, but mainly at the grandiose Louvre.

By Christine Jiang

I lived in Paris, back in 2016. I had still not started odissea, but looking back it was part of the beginning of the journey.

This experience has a huge influence in who I am and what I do now. Even tho many years have gone by, I still remember how it felt walking down the streets - the emotions, the noises, the air, the feelings, they were all something I had never experienced before. The monochromatic gloomy streets made me nostalgic, but in them I found a huge feeling of grandeur. Everything about Paris makes it seem like a dream. Knowing the history, art and beauty found within the most mundane details makes it hard to grasp.

I fell in love with it, and I fell in love for the first time as well. It is a place where I have fond memories of a young and wandering soul, and this will always make it home.

When Christine told me she was going to explore Paris for a shoot, I knew that Odissea had to be part of it. After our last collaboration, Ocean Goddess, I knew she was someone who would capture not only the jewelry but she would create a story around it. And here it is!

“Odissea taking over Paris”


CJ: “ I wasn’t sure what to expect when I arrived in Paris. I had my camera and odissea jewelry with me, so I was sure I’d find a spark of inspiration somewhere in the city of lights. During the first few days, as I wandered street after street - seeing the romantic architecture and the sun set over the sleepy Seine river sparked my imagination of possibilities.

I played tourist for a few days while scouting locations - The Eiffel Tower, The Opera Garnier, Arc de Triomphe, Notre Dame - they all looked exactly as I had imagined. What took me by surprise, however, was The Louvre. Its sheer size, set against the grandeur of a Renaissance Palace, was in itself an artistic feat unlike anything I had ever seen. Standing there gazing at the top of the pyramid made me feel small yet energized, and I felt a spark - this was the place.

On the day of the shoot, we arrived on location just before sun down. Crowds lined up for the museum filled the Louvre’s courtyard as we scoured the space for the perfect spot. Around 20:40 (the sun sets late in Parisian summer) the light became soft and subtle, which was just what I had hoped for. We ventured towards the NW corner of the courtyard, away from the swarms of people, and violà - the perfect spot - a long, graceful corridor with high arched ceilings. Strangely, there were no crowds and Clèmence stepped into the middle of the hallway, wearing odissea. The jewelry brought a sparkle to the museum’s massive facade, as we played with poses and experimented with locations.

The vision I’d imagined in my head unfolded in front of us: sophisticated, elegant, bold baubles of silver, enveloped by an amazing panorama of art and history. 

Looking at the pictures now, while I am back in New York, they remind me of the feelings I felt while shooting that day. The energy - working with an international team, bridging the modern with the historic, in a place that has housed some of the most significant works of art known to man - fills my soul. It is a universal feeling I know many creatives strive for; it's what keeps us going. We may have only been there for a split-second relative to the Louvre’s extraordinary lifetime, but this feeling is what lasts.

À Tout, Parigi!

XX

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Lucia Bosch - Giving a second chance

With a long history behind us, Lucia and I have re-encountered many times in our lives. First her dad and my mom dated for a while, and at the time our age difference made it hard for us to relate, but a couple of years later we reconnected through friends and became very close, we even worked together! Now, Lucia is an entrepreneur based in Mexico City who along the side of her partner Ximena de Iturbide launched Armario Comunal - a second hand clothing pop up.

With a long history behind us, Lucia and I have re-encountered many times in our lives. First her dad and my mom dated for a while, and at the time our age difference made it hard for us to relate, but a couple of years later we reconnected through friends and became very close, we even worked together!  Now, Lucia is an entrepreneur based in Mexico City who along the side of her partner Ximena de Iturbide launched Armario Comunal - a second hand clothing pop up. She also has a handbag brand called Juana de Mexico, which she manufactures in Mexico and designs herself. When thinking of who would be the next “Fortune of changes'' interview I had Lucia in mind, as I’ve been witnessing her projects closely and I think she is and has always been looking to revamp Mexican traditional standards. There’s a lot of  opportunities to bring new and innovative projects to Mexico.  

Mid June I went to her apartment Downtown Mexico City. She lives in this stunning  Art Deco building where the renowned jazz bar ZINCO is. The building is absolutely fabulous, robust, gray with golden lights and symmetrical accents which make you feel back in the 1950's.

O: So, I just briefly introduced you, but can you tell us more about Armario Comunal? How did the idea surge and what was the thought behind starting this because it is an amazing idea that no one in mexico had ever really thought of

L: Beyond fashion, personal style has always been something I am very passionate about. I love seeing people being they’re most authentic selves - when they take risks to be different and unique. I love finding gems in the least expected places or seeing potential in things you wouldn't even imagine becoming “something else”. I believe in second opportunities as each and every one of us give a different meaning to what we own, this is the main idea that lead to create  Armario Comunal.

One day while talking to my business partner Ximena, we were discussing all the clothes that just sit on our closets dusting. We were wondering what it would look like to be seen by new eyes… so we gathered all our close friends and told them to take things they no longer wore or had bored them, and we made exchanges between us all. 

People heard about this and wanted to join, so we saw a great opportunity to gather clothes and create an inventory which eventually became a good amount to set up as a pop up, and from there it's been more than 5 years that we have not stopped and this has taught us the importance of not wasting and to be conscious when we buy new things.

O: What have you learnt about this business and do you want to share any surprising and exciting things about it

L: I’ve learnt that it is a very noble business, where it is 100% based on creativity, as there is a lot to do to uncared or unwanted clothes, The most important thing I’ve learnt is how important it is to be conscious in how we consume, as clothes are not degradable and sometimes it is better to repair, recycle or re invent. It is undeniable that we live in a time where marketing makes us shop non stop. However, this has led us to consume without reasoning or intention, making things become obsolete. 

These past 5 years we have realized that people are becoming more and more conscious, also this initiative has spread our message across a city where people did not have this ideology, but seeing things change slowly and people joining makes me really happy. 

O: Changing subjects a little -  I mentioned Juana de Mexico, your handbag brand before. Could you share what is the inspiration behind your creations?

L: Juana was born from my boredom (ha - as ideas usually do). When I had a 9-5pm job and I was eager to have a side thing for myself since my job was not very inspiring. I have always been very creative and I  tried to take the lead on ideas before the spark died off. At that time in my life I realized that making bags wouldn't be so compicated as they aren't any sizes or complicated variants to them. And this was the  perfect excuse to experiment with all my interests such as  photography, fashion, colors, materials and so on. 

Juana evolved along the years, and I could say it is very simple and minimalist since the intention is to keep them as long as possible but also for it to be practical enough to take a paper envelope or a bunch of essential things you need throughout your day. Bottom line, is “the simpler the better.” 

O: Given that you’ve made a lot of very cool trips around Mexico - what would you tell people from abroad to visit/do?

L: I love Mexico. There’s so much to do and explore - I still have a .lot of things to discover but one of my favorite experiences was a camping trip I did last year, all along  the coast of Sonora, in the high California Gulf. These were the  most impressive landscapes I had ever witnessed, like the Paredones, Altar Dessert Pinacate and the beaches in the reservoir of el Cajon del Diablo. 

O: Thank you for sharing this with us Lu! We are very exited to see what is coming with ODISSEA x ARMARIO soon, so stay tuned!

Text by Nathalie Martinez

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Photoshoot, Blog Nathalie Martinez Photoshoot, Blog Nathalie Martinez

Dreamland x Odissea

This dreamlike photoshoot took place in Pebble Beach, NY. As a collaboration between Dreamland Agency and Odissea, Maria Elena Valdes captures this surreal moments.

“Whatever you do, or dream you can, begin it. Boldness has genius and power and magic in it.”

– Johann Wolfgang von Goethe

How many of us don’t get lost in day dreaming?

Sometimes you fantasize during the day about your old self. The inner child that as years went by grew, learnt and matured. We often get caught up in our day to day, fulfilling achievements, accomplishing expectations and so on, but we tend to forget how to just “dream” - that, which makes all magic come to reality, what makes us want to go further.  

Not having dreams is like an invisible shadow

“Whatever you do, or dream you can, begin it. Boldness has genius and power and magic in it.”

– Johann Wolfgang von Goethe

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Photoshoot Nathalie Martinez Photoshoot Nathalie Martinez

ocean goddess

Ocean Goddess is a collaboration with Christine Jiang. Our nekyia collection is best described to be unique and one of a kind. In this story Alexandra represents Venus, the goddess of love and beauty portraying the essence of the collection.

Shot in Tulum, Mexico April 2022

Odissea’s identity was born in 2019, inspired by greek mythology. If you are familiar with the story behind the brand - Odissea is named after The Odyssey, Homer’s poem - as he described life as “a voyage marked by changes of fortune”. At this time of my life I was beginning my own journey living abroad, persuing my dreams, transitioning into a more mature self and trying to understand my place on earth better - this phrase gave me a lot of meaning.

As I studied more about greek mythology, I found meanings that conveyed what my creations represent. For instance, Nekyia in ancient greek means “a rite by which ghosts are called up and questioned about the future." The pieces in this collection are one of a kind and unique, made with shells, pearls and semi precious stones which makes them an amulet to keep during your life’s journey.

Ocean Goddess is the newest collaboration of Odissea with photographer Christine Jiang. Alexandra portrays Venus; the goddess of love and beauty. Capturing the innocence and playfulness, these pictures represent our Nekyas collection pure essence - femininity, playfulness and sexiness.

 

With all the natural elements the pieces are made with, they blend in with the ocean and surroundings - making us travel to this moment of bliss.

The ever changing expression of our pieces represents change as a path for beauty.

Furthermore, it is important to remind ourselves that there’s a story behind us all.

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